Data increasingly attest to the importance of smartphones and digital platforms as vehicles of communication and information, while ‘second screen’.

© iStock
© iStock

Last week was inevitably marked by the US presidential election and the victory of Donald Trump, who will be the 45th President of the country.

Putting aside all the political considerations and social and economic effects of this decision, it is also interesting to look at how people communicated while watching television on all developments.

TechCrunch notes that although online traffic dropped by 15%, Facebook and Twitter usage increased considerably, with the first almost doubling and the second having a 30% increase.

At the time everyone was waiting for news, users of these platforms sought to communicate with each other through social networks. The data also point to the trend of ‘second screen’, which states that even following their television programs, viewers are doing so with their smartphones and digital platforms.

This is not the only way that Facebook has been associated with the US election, although it is the most positive. The social network of Mark Zuckerberg was accused of influencing the results in favor of Donald Trump, showing more publications related to the Republican wing and with frequently of doubtful veracity and legitimacy.


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