In its most recent report, Giphy announced that it has over 100 million users daily.
Part of digital communication today is done through memes, images accompanied by universal expressions that help to exchange ideas faster than simply writing a message.
Particularly popular are the images in motion (GIFs) where ideas are passed often in a humorous way. But how popular is this kind of images?
The Giphy platform published its first report ‘State of the GIF’ (state GIF) through which one learns that the platform has more than 100 million users every day, a billion of these images publications and even two thousand million hours of views.
As the Engadget, the success of Giphy is not the idea of being a powered platform only for their community but also by partners, where and find some American TV shows like ‘Saturday Night Live’, ‘South Park’ and ‘The Late Show with Stephen Colbert’.